17550211. DYNAMICALLY UPDATED ADVERTISEMENT PLACEMENTS IN SEQUENTIAL WORKFLOWS simplified abstract (INTERNATIONAL BUSINESS MACHINES CORPORATION)

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DYNAMICALLY UPDATED ADVERTISEMENT PLACEMENTS IN SEQUENTIAL WORKFLOWS

Organization Name

INTERNATIONAL BUSINESS MACHINES CORPORATION

Inventor(s)

Herbert Scott Mcfaddin of Yorktown Heights NY (US)

Chandrasekhar Narayanaswami of Wilton CT (US)

DYNAMICALLY UPDATED ADVERTISEMENT PLACEMENTS IN SEQUENTIAL WORKFLOWS - A simplified explanation of the abstract

This abstract first appeared for US patent application 17550211 titled 'DYNAMICALLY UPDATED ADVERTISEMENT PLACEMENTS IN SEQUENTIAL WORKFLOWS

Simplified Explanation

The patent application describes a system that engages users in a primary activity with multiple stages and recommends the best stage to display an advertisement based on risk-reward scores. The system dynamically updates these scores and displays the advertisement to the user at the recommended stage.

  • The system engages users in a primary activity with multiple stages.
  • It compiles risk-reward scores for advertisement placements in each stage.
  • The risk-reward scores are updated dynamically.
  • The system identifies the recommended stage for displaying the advertisement based on the risk-reward score.
  • The advertisement is displayed to the user at the recommended stage.

Potential Applications

  • Online gaming platforms can use this system to display advertisements to players at the most effective stage.
  • E-commerce websites can utilize this system to recommend the best stage for displaying advertisements to potential customers.
  • Social media platforms can employ this system to optimize advertisement placements based on user engagement.

Problems Solved

  • This system solves the problem of inefficient advertisement placements by dynamically updating risk-reward scores and recommending the best stage for display.
  • It addresses the challenge of engaging users effectively by considering the stage of the primary activity.

Benefits

  • Advertisers can maximize the impact of their advertisements by displaying them at the recommended stage.
  • Users are more likely to engage with relevant advertisements that are displayed at the appropriate stage.
  • The system allows for real-time adjustments to advertisement placements, improving overall effectiveness.


Original Abstract Submitted

A system may include a memory and a processor in communication with the memory. The processor may be configured to perform operations. The operations may include engaging a user in a primary activity; the primary activity may include a plurality of stages. The operations may include compiling at least one risk-reward score for an advertisement placement of an advertisement for at least one of the plurality of stages. The operations may include updating, dynamically, the at least one risk-reward score and identifying a recommended stage for the at least one advertisement; the recommended stage may be based on the risk-reward score. The operations may include displaying the at least one advertisement to the user at the recommended stage.

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