17530264. WEB PRESENCE BASED LEGITIMACY ANALYSIS simplified abstract (Capital One Services, LLC)
Contents
WEB PRESENCE BASED LEGITIMACY ANALYSIS
Organization Name
Inventor(s)
Steve Frensch of Kitchener (CA)
Amr Abouelkhair of Waterloo (CA)
Elijah Moreau-arnott of Guelp (CA)
WEB PRESENCE BASED LEGITIMACY ANALYSIS - A simplified explanation of the abstract
This abstract first appeared for US patent application 17530264 titled 'WEB PRESENCE BASED LEGITIMACY ANALYSIS
Simplified Explanation
The patent application describes a method for determining the legitimacy of an online merchant using web presence data. Here are the key points:
- The method involves identifying the web page associated with a merchant named on a credit card transaction.
- A secure socket layer certificate associated with the web page is obtained and used to compute a risk score for the merchant.
- The number of subject alternate names on the certificate is considered in the risk score calculation.
- Similarity of subject alternate names, as well as web page code and content, are also factors in the risk score computation.
- The risk score is compared to a threshold, and if it meets the threshold, an action like generating a customer alert is triggered.
Potential applications of this technology:
- Fraud detection and prevention in online transactions.
- Enhancing customer trust and confidence in online merchants.
- Improving security measures for credit card transactions.
Problems solved by this technology:
- Identifying and flagging potentially fraudulent online merchants.
- Providing a more accurate assessment of merchant legitimacy based on web presence data.
Benefits of this technology:
- Increased security and protection against online fraud.
- Improved customer experience by alerting them to potential risks.
- Enhanced trust and confidence in online transactions.
Original Abstract Submitted
Web presence data is employed to determine merchant legitimacy. An address of a web page associated with a merchant named on a credit card transaction can be determined. Subsequently, a secure socket layer certificate associated with the web page can be acquired and utilized as a basis for computing a risk score of a merchant. The number of subject alternate names identified by the certificate can be determined and utilized as a factor in risk score computation. Other factors can include similarity of subject alternate names as well as web page code and content. The risk score can be compared to a threshold. When the risk score satisfies the threshold, an action can be triggered, such as generating a customer alert.
