Nec corporation (20240104598). INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING SYSTEM, INFORMATION PROCESSING METHOD, AND NON-TRANSITORY COMPUTER-READABLE MEDIUM simplified abstract

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INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING SYSTEM, INFORMATION PROCESSING METHOD, AND NON-TRANSITORY COMPUTER-READABLE MEDIUM

Organization Name

nec corporation

Inventor(s)

Takashi Saitou of Tokyo (JP)

Tadashi Natsukawa of Tokyo (JP)

INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING SYSTEM, INFORMATION PROCESSING METHOD, AND NON-TRANSITORY COMPUTER-READABLE MEDIUM - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240104598 titled 'INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING SYSTEM, INFORMATION PROCESSING METHOD, AND NON-TRANSITORY COMPUTER-READABLE MEDIUM

Simplified Explanation

The patent application describes an information processing apparatus that can recommend sales promotion information to users based on their usage history at different shops.

  • Image acquisition unit: Acquires images of users and vehicles visiting a shop.
  • User specifying unit: Identifies the user or vehicle from the captured image.
  • Selection unit: Selects sales promotion information based on user or vehicle usage history.
  • Output control unit: Outputs the recommended sales promotion information.

Potential Applications

This technology could be applied in retail settings to personalize sales promotions for customers based on their past shopping behaviors.

Problems Solved

1. Personalized marketing: Helps shops target customers with relevant sales promotions. 2. Efficient use of resources: Ensures that sales promotions are more likely to be effective, reducing wasted resources on irrelevant promotions.

Benefits

1. Increased sales: By targeting customers with personalized promotions, shops can increase the likelihood of making a sale. 2. Enhanced customer experience: Customers receive promotions that are more relevant to their needs and preferences.

Potential Commercial Applications

"Personalized Sales Promotion Recommendation System for Retail Shops"

Possible Prior Art

There may be existing systems that use customer data to recommend products or services, but the specific combination of image acquisition and usage history for personalized sales promotions may be unique to this patent application.

Unanswered Questions

How does the apparatus ensure the privacy and security of user data captured through images?

The patent application does not provide details on the measures taken to protect user privacy and data security.

What is the accuracy rate of the system in recommending sales promotion information based on user or vehicle usage history?

The patent application does not mention the accuracy rate or any validation studies conducted to assess the effectiveness of the recommendation system.


Original Abstract Submitted

an information processing apparatus () includes: an image acquisition unit () that acquires a captured image of at least one of a user who visits a first shop and a vehicle used by the user; a user specifying unit () that specifies the user or the vehicle based on the captured image; a selection unit () that selects, as recommended sales promotion information, at least one piece of sales promotion information from pieces of sales promotion information related to a product or service dealing in the first shop, based on a usage history regarding the user or the vehicle at a plurality of shops; and an output control unit () that outputs the recommended sales promotion information.