Nec corporation (20240095659). INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND PROGRAM simplified abstract

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INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND PROGRAM

Organization Name

nec corporation

Inventor(s)

Yasufumi Hirakawa of Tokyo (JP)

Nobuaki Kawase of Tokyo (JP)

Takashi Yasuda of Tokyo (JP)

INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND PROGRAM - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240095659 titled 'INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND PROGRAM

Simplified Explanation

The patent application describes an information processing apparatus that includes a position information acquisition unit and an order reception unit. The position information acquisition unit acquires the position information of a customer, and the order reception unit receives an order for product purchase by the customer at a virtual store when the position information satisfies a criterion.

  • Position information acquisition unit acquires customer's position information
  • Order reception unit receives product purchase orders at a virtual store based on customer's position information

Potential Applications

This technology could be applied in:

  • Location-based marketing
  • Personalized shopping experiences

Problems Solved

This technology solves:

  • Targeted advertising challenges
  • Enhances customer shopping experience

Benefits

The benefits of this technology include:

  • Improved customer engagement
  • Increased sales through targeted marketing

Potential Commercial Applications

The potential commercial applications of this technology include:

  • Retail industry for targeted advertising
  • E-commerce platforms for personalized shopping experiences

Possible Prior Art

One possible prior art could be the use of location-based services in mobile applications for targeted advertising and personalized recommendations.

Unanswered Questions

How does the apparatus ensure customer privacy while acquiring their position information?

The apparatus could use encryption techniques to protect customer data and ensure privacy.

What criteria are used to determine when the position information satisfies the criterion for receiving product purchase orders?

The criteria could be based on proximity to the virtual store, customer preferences, or other factors to trigger order reception.


Original Abstract Submitted

an information processing apparatus () includes a position information acquisition unit () that acquires position information of a customer, and an order reception unit () that receives an order for product purchase by the customer at a virtual store, when the position information satisfies a criterion.