18480142. MATCHING CONTENT PROVIDERS AND INTERESTED CONTENT USERS simplified abstract (GOOGLE LLC)
Contents
- 1 MATCHING CONTENT PROVIDERS AND INTERESTED CONTENT USERS
- 1.1 Organization Name
- 1.2 Inventor(s)
- 1.3 MATCHING CONTENT PROVIDERS AND INTERESTED CONTENT USERS - A simplified explanation of the abstract
- 1.4 Simplified Explanation
- 1.5 Potential Applications
- 1.6 Problems Solved
- 1.7 Benefits
- 1.8 Potential Commercial Applications
- 1.9 Possible Prior Art
- 1.10 Original Abstract Submitted
MATCHING CONTENT PROVIDERS AND INTERESTED CONTENT USERS
Organization Name
Inventor(s)
Adrian Dumitru Corduneanu of Palo Alto CA (US)
Eyal Manor of Plainview NY (US)
Scott Spencer of New York NY (US)
Joerg Heilig of Los Altos CA (US)
MATCHING CONTENT PROVIDERS AND INTERESTED CONTENT USERS - A simplified explanation of the abstract
This abstract first appeared for US patent application 18480142 titled 'MATCHING CONTENT PROVIDERS AND INTERESTED CONTENT USERS
Simplified Explanation
The patent application describes methods, systems, and apparatuses for matching content providers with interested content users. It involves receiving input indicating a user accessing a network location, obfuscating the user's identifier, transmitting it to a content provider, and providing a re-direct identifier to the user to contact the content provider directly. The content provider then updates a database of obfuscated user identifiers and provider-specific user identifiers to identify interested users.
- Matching content providers with interested content users:
- Input indicating user accessing a network location - Obfuscating user's identifier - Transmitting obfuscated identifier to content provider - Providing re-direct identifier for user to contact content provider - Updating database with user identifiers for identification
Potential Applications
This technology could be applied in targeted advertising, personalized content delivery, and user engagement strategies.
Problems Solved
This technology solves the problem of efficiently connecting content providers with interested users, improving user experience, and increasing engagement.
Benefits
The benefits of this technology include better targeting of content, increased user engagement, and improved data collection for content providers.
Potential Commercial Applications
One potential commercial application of this technology could be in online marketing platforms for targeted advertising campaigns.
Possible Prior Art
Prior art in this field may include methods for user identification and targeting in online advertising platforms, as well as systems for personalized content delivery based on user behavior.
Unanswered Questions
How does the obfuscation process ensure user privacy?
The obfuscation process is not detailed in the abstract, so it is unclear how user privacy is protected through this method.
What measures are in place to prevent misuse of user identifiers by content providers?
The abstract does not mention any specific safeguards or controls to prevent misuse of user identifiers, raising questions about data security and user consent.
Original Abstract Submitted
Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.
