18376719. AUTOMATIC ACCOUNT TAILORING simplified abstract (Insight Direct USA, Inc.)

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AUTOMATIC ACCOUNT TAILORING

Organization Name

Insight Direct USA, Inc.

Inventor(s)

Michael Griffin of Wayland MA (US)

Catherine Jean Snell of Durham NC (US)

Dhairya Kothari of Chicago IL (US)

Jason Rader of Jacksonville FL (US)

AUTOMATIC ACCOUNT TAILORING - A simplified explanation of the abstract

This abstract first appeared for US patent application 18376719 titled 'AUTOMATIC ACCOUNT TAILORING

Simplified Explanation

The abstract describes a method for automatically tailoring sub-accounts of an online user account by generating alternate personas based on traits associated with each sub-account and performing online activities to produce artificial user data that aligns with user preferences.

  • Access online user account with sub-accounts
  • Identify traits associated with each sub-account
  • Generate alternate personas based on traits
  • Perform online activities based on alternate personas
  • Tailor sub-accounts according to user preferences

Potential Applications

This technology could be applied in personalized marketing, targeted advertising, and user experience customization in online platforms.

Problems Solved

This technology solves the problem of manually adjusting sub-accounts to align with user preferences and behaviors, saving time and effort for users.

Benefits

The benefits of this technology include improved user experience, increased engagement, and more relevant content delivery based on user preferences.

Potential Commercial Applications

The potential commercial applications of this technology include online advertising platforms, social media networks, e-commerce websites, and personalized content delivery services.

Possible Prior Art

One possible prior art could be personalized recommendation systems in online platforms that use user data to tailor content and suggestions.

Unanswered Questions

How does the system ensure data privacy and security while tailoring sub-accounts?

The system must have robust security measures in place to protect user data and ensure privacy throughout the tailoring process.

What are the potential ethical implications of using artificial personas to manipulate user behavior?

There may be concerns about the ethical implications of creating artificial personas to influence user actions and decisions, which need to be addressed and monitored closely.


Original Abstract Submitted

A method of automatically tailoring sub-accounts of an online user account includes accessing, via a computer-based user data agent, the online user account that includes the sub-accounts and identifying traits associated with each of the sub-accounts. The traits include a first set of traits associated with a first sub-account and a second set of traits associated with a second sub-account. The method further includes generating a first alternate persona based on the first set of traits and generating a second alternate persona based on the second set of traits. The method further includes automatically performing online activities based on the first alternate persona for the first sub-account and based on the second alternate persona for the second sub-account to produce artificial user data that tailors the sub-accounts according to user preferences.