18376516. ASSOCIATING GROUPS OF CONSUMERS WITH TRANSACTIONS USING VIDEO DATA AND LOCATION INFORMATION simplified abstract (Insight Direct USA, Inc.)
Contents
- 1 ASSOCIATING GROUPS OF CONSUMERS WITH TRANSACTIONS USING VIDEO DATA AND LOCATION INFORMATION
- 1.1 Organization Name
- 1.2 Inventor(s)
- 1.3 ASSOCIATING GROUPS OF CONSUMERS WITH TRANSACTIONS USING VIDEO DATA AND LOCATION INFORMATION - A simplified explanation of the abstract
- 1.4 Simplified Explanation
- 1.5 Potential Applications
- 1.6 Problems Solved
- 1.7 Benefits
- 1.8 Potential Commercial Applications
- 1.9 Possible Prior Art
- 1.10 Unanswered Questions
- 1.11 Original Abstract Submitted
ASSOCIATING GROUPS OF CONSUMERS WITH TRANSACTIONS USING VIDEO DATA AND LOCATION INFORMATION
Organization Name
Inventor(s)
Amol Ajgaonkar of Chandler AZ (US)
ASSOCIATING GROUPS OF CONSUMERS WITH TRANSACTIONS USING VIDEO DATA AND LOCATION INFORMATION - A simplified explanation of the abstract
This abstract first appeared for US patent application 18376516 titled 'ASSOCIATING GROUPS OF CONSUMERS WITH TRANSACTIONS USING VIDEO DATA AND LOCATION INFORMATION
Simplified Explanation
The patent application describes a system for identifying a group of consumers and associating a first purchase with the group, using RF tags, antennas, cameras, and a computer processor.
- RF tags with identification information move with consumers
- RF antenna records location of RF tags
- Cameras collect video data of consumers in entrance/exit zone
- Computer processor identifies consumers from video data, associates RF tag with first purchase information, and links first purchase to group of consumers
Potential Applications
This technology could be applied in retail stores to track consumer behavior and analyze purchasing patterns. It could also be used in amusement parks or events to monitor group movements and interactions.
Problems Solved
This system helps businesses understand consumer behavior and preferences, allowing for targeted marketing strategies and improved customer experiences. It also helps prevent fraud or theft by associating purchases with specific consumers.
Benefits
- Enhanced consumer insights - Improved marketing strategies - Increased security and fraud prevention - Enhanced customer experiences
Potential Commercial Applications
"Consumer Behavior Tracking System in Retail Stores"
Possible Prior Art
One possible prior art could be RFID technology used for tracking inventory in retail stores. Another could be video surveillance systems used for security purposes in public spaces.
Unanswered Questions
How does the system handle privacy concerns of consumers being tracked?
The article does not address the potential privacy implications of tracking consumers using RF tags and cameras.
What measures are in place to ensure the accuracy of data collected by the system?
The article does not mention any specific methods or technologies used to verify the accuracy of the data collected by the system.
Original Abstract Submitted
A system for identifying a group of consumers and associating a first purchase with the group that includes a purchase terminal at which the first purchase is made by a first consumer in the group of consumers; an RF tag having identification information and configured to move in unison with the first consumer; a first RF antenna configured to record a location of the RF tag via reception of the identification information from the RF tag; at least one camera configured to collected video data of the group of consumers within an entrance/exit zone; and a computer processor in communication with the purchase terminal, the RF antenna, and the at least one camera. The computer processor can be configured to identify a number of consumers within the group from the video data, collect the location and the identification information of the first RF tag from the RF antenna, receive information regarding the first purchase, associate the RF tag with the information regarding the first purchase, and associate the information regarding the first purchase by the first consumer with the group of consumers.
