18367158. ELECTRONIC APPARATUS AND CONTROLLING METHOD THEREOF simplified abstract (Samsung Electronics Co., Ltd.)

ELECTRONIC APPARATUS AND CONTROLLING METHOD THEREOF

Organization Name

Samsung Electronics Co., Ltd.

Inventor(s)

Jaeho Han of Suwon-si (KR)

ELECTRONIC APPARATUS AND CONTROLLING METHOD THEREOF - A simplified explanation of the abstract

This abstract first appeared for US patent application 18367158 titled 'ELECTRONIC APPARATUS AND CONTROLLING METHOD THEREOF

Simplified Explanation

The electronic apparatus described in the patent application is designed to display content from a content providing apparatus based on predetermined events, transmit identification information to a server, receive user interface location information for changing displayed content, and acquire content information based on the received UI location information from a combined image.

• The electronic apparatus stores identification information of a content providing apparatus in its memory.
• The processor controls the display to show received content from the content providing apparatus when a predetermined event occurs.
• The processor transmits the identification information of the content providing apparatus to a server.
• The processor receives UI location information from the server corresponding to the identification information when a user instruction is received to change the displayed content.
• The processor then displays the second content based on the received UI location information.
• The processor acquires content information corresponding to the second content from the combined image.

Potential Applications

This technology could be applied in smart TVs, digital signage displays, and interactive kiosks to enhance user experience and provide personalized content.

Problems Solved

This technology solves the problem of efficiently changing displayed content based on user input and acquiring relevant content information from a combined image.

Benefits

The benefits of this technology include improved user interaction, targeted content delivery, and streamlined content acquisition processes.

Potential Commercial Applications

The potential commercial applications of this technology include digital advertising, retail displays, and entertainment systems.

Possible Prior Art

One possible prior art for this technology could be systems that use image recognition to provide interactive content on displays.

Unanswered Questions

How does the processor determine when a predetermined event has occurred to display the first content?

The abstract does not provide specific details on how the processor identifies and triggers the display of the first content based on predetermined events.

What types of user instructions can trigger the change from the first content to the second content?

The abstract does not specify the range of user instructions that can be used to initiate the change in displayed content.

Original Abstract Submitted

An electronic apparatus comprises a memory configured to store identification information of a content providing apparatus; a display; and at least one processor configured to: control the display to display a first content received from the content providing apparatus, based on a determination that a predetermined event has occurred, transmit the identification information of the content providing apparatus to the server, receive, from the server, user interface (UI) location information corresponding to the identification information, based on reception of a user instruction for changing the displayed first content to a second content, control the display to display the second content, and acquire content information corresponding to the second content based on the received UI location information, wherein the UI location information is acquired from a combined image that includes a plurality of images overlapped and merged into the combined image.