US Patent Application 18022842. ADVERTISEMENT DISTRIBUTION SYSTEM, ADVERTISEMENT DISTRIBUTION APPARATUS, ADVERTISING RATE DETERMINATION APPARATUS, AND ADVERTISEMENT DISTRIBUTION METHOD simplified abstract
ADVERTISEMENT DISTRIBUTION SYSTEM, ADVERTISEMENT DISTRIBUTION APPARATUS, ADVERTISING RATE DETERMINATION APPARATUS, AND ADVERTISEMENT DISTRIBUTION METHOD
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ADVERTISEMENT DISTRIBUTION SYSTEM, ADVERTISEMENT DISTRIBUTION APPARATUS, ADVERTISING RATE DETERMINATION APPARATUS, AND ADVERTISEMENT DISTRIBUTION METHOD - A simplified explanation of the abstract
- This abstract for appeared for US patent application number 18022842 Titled 'ADVERTISEMENT DISTRIBUTION SYSTEM, ADVERTISEMENT DISTRIBUTION APPARATUS, ADVERTISING RATE DETERMINATION APPARATUS, AND ADVERTISEMENT DISTRIBUTION METHOD'
Simplified Explanation
The abstract describes a system that determines which advertisement to display on an advertisement display device. It includes an analyzing unit that collects sensor information from a sensor and analyzes traffic conditions, such as the speed of vehicles on the road. Based on these traffic conditions, a unit price determining unit calculates the cost of displaying the advertisement. Additionally, an advertising rate calculation unit calculates the advertising rate based on the history of previous advertisements and the unit price.
Original Abstract Submitted
An advertisement determination unit determines an advertisement to be displayed on an advertisement display apparatus. An analyzing unit obtains sensor information from a sensor and performs analysis of traffic conditions including a traveling speed of each of the vehicles traveling on the road. A unit price determining unit determines, based on the traffic conditions, a unit price of the advertisement to be displayed on the advertisement display apparatus. An advertising rate calculation unit calculates an advertising rate based on a track record of the advertisement displayed on the advertisement display apparatus and the unit price determined by the unit price determination unit.