View source for 18271123. Ad Frequency Management in Disjoint Identity Space simplified abstract (GOOGLE LLC)

=Ad Frequency Management in Disjoint Identity Space=


==Organization Name==

[[:Category:GOOGLE LLC|GOOGLE LLC]]


[[Category:GOOGLE LLC]]

==Inventor(s)==

[[:Category:Subhakanta Kar of Mountain View CA (US)|Subhakanta Kar of Mountain View CA (US)]][[Category:Subhakanta Kar of Mountain View CA (US)]]

[[:Category:Sriram Srinivasan of Mountain View CA (US)|Sriram Srinivasan of Mountain View CA (US)]][[Category:Sriram Srinivasan of Mountain View CA (US)]]

[[:Category:Jake Jolly of Mountain View CA (US)|Jake Jolly of Mountain View CA (US)]][[Category:Jake Jolly of Mountain View CA (US)]]

==Ad Frequency Management in Disjoint Identity Space - A simplified explanation of the abstract==


This abstract first appeared for US patent application 18271123 titled 'Ad Frequency Management in Disjoint Identity Space

==Simplified Explanation==

The patent application describes a method for improving the accuracy of distributing content from multiple publishers to users while maintaining user privacy. 

* Statistical model generated to analyze content presentations from publishers to users
* User identifiers determined for each user to create virtual user identifiers
* Identification of users associated with multiple publishers using statistical model and virtual user identifiers
* Frequency capping values generated for each publisher based on overlap metric
* Publishers instructed to limit number of times a content element is provided to users based on frequency capping value

**Potential Applications:**
- Online advertising platforms
- Content recommendation systems
- Social media platforms

**Problems Solved:**
- Ensuring user privacy while delivering targeted content
- Preventing users from being overwhelmed with repetitive content
- Improving accuracy of content distribution from multiple publishers

**Benefits:**
- Enhanced user experience by reducing repetitive content
- Increased efficiency in content distribution
- Protection of user privacy and data security


==Original Abstract Submitted==

A method for improving accuracy of distributing content from a plurality of publishers to a multiplicity of users while maintaining user privacy is disclosed herein. An example method includes generating a statistical model of presentations of content from the plurality of publishers to the multiplicity of users; determining, using the statistical model for each of the multiplicity of users, one or more user identifiers corresponding to the user, to define a virtual user identifier; determining, using the statistical model and the virtual user identifiers, how many of the multiplicity of users are associated with multiple ones of the plurality of publishers; generating, using an overlap metric, a respective frequency capping value for each of the plurality of publishers; and causing each of the plurality of publishers to limit a number of times a content element is provided to the multiplicity of users in accordance with the respective frequency capping value.



[[Category:G06Q30/0242]]
[[Category:G06F21/62]]